According to statistics, China's electric bicycle exports will reach 15.043 million units and the export value will reach 32.05 billion yuan in 2023. From 2019 to 2023, the average annual growth rate of exports will exceed 13%. New products with high technological content such as fast charging, sensorless unlocking, cycling navigation, and intelligent collision avoidance continue to emerge... In recent years, the outstanding achievements made by my country's two-wheeled electric vehicle industry in the international market have become a vivid epitome of the quality improvement and upgrading of my country's foreign trade exports. At present, with the transformation and upgrading of the domestic market and the in-depth promotion of the joint construction of the "Belt and Road", the development of China's electric bicycle industry has ushered in huge opportunities.

"The company's export volume in 2023 has increased significantly. Although the traditional mainstream business has occupied 80-90% of the market share in the industry's segments, we are not satisfied with the status quo, but actively seek new business growth points. In the future, we will focus on promoting the growth of electric bicycle export business and lead the company into a new stage of development." Liu Jianglin, general manager of Shenzhen Xindawei Technology Co., Ltd. (hereinafter referred to as "Xindawei"), said when introducing the company's business.

Xindawei was established in 2008 as an export trading company. At the beginning of 2023, the company added a new track and entered the field of electric bicycles. Relying on the unique advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, it makes full use of convenient logistics and transportation resources to further strengthen its export business and promote Chinese manufacturing to the world.

Since 2023, Xindawei has continued to promote green travel concepts and solutions to the international market. The solution integrates pedal-assisted and throttle-driven dual-mode technology, which not only meets basic transportation needs, but also adds outdoor cycling, sports and other functions. During this period, the company has accumulated a number of overseas orders and built a complete process from platform construction, promotion, inquiry, sample orders to full-container orders. By deeply participating in the factory production process, it has achieved breakthroughs in new business areas.

With the deepening of the "Belt and Road" initiative, the transfer of global economic centers, and the popularization of the concept of energy conservation and emission reduction, the consumer demand for electric bicycles in emerging markets such as the Middle East, Southeast Asia, Africa, and South America continues to increase. This is both an opportunity and a challenge to the company's strength, technology, and innovation capabilities. Since then, Xindawei has invested resources in in-depth research and development to produce shared electric bicycles suitable for the market. At present, the shared electric bicycle project jointly implemented by Xindawei and the local government in Nepal has won wide recognition from Nepalese citizens for its convenient and environmentally friendly travel methods.

"In Vietnam, motorcycles have almost become the main means of transportation. Whenever I walk on the streets of Vietnam and see people riding motorcycles having to wear masks because of the pungent smell of exhaust, I deeply feel the importance of promoting green travel methods. This is an inevitable trend in future market development." Liu Jianglin said.

Looking at the global market, although the purchasing power of the European and American markets is strong, the "Belt and Road" market contains consumption potential that cannot be ignored. Liu Jianglin said that the public transportation systems of some "Belt and Road" countries are still imperfect, and people's travel needs are not effectively met. The entry of Chinese electric bicycles fills the gap in the industry. At the same time, as the income level of residents in these countries gradually increases, their purchasing power also increases accordingly.

my country is a major producer and consumer of electric bicycles in the world. At present, the number of electric bicycles in China has reached 3.5 billion, and electric bicycles have become an important means of transportation for people to travel short distances. However, the low industrial concentration, weak innovation and R&D capabilities of enterprises, and insufficient quality assurance capabilities are the more prominent problems in the current development of the electric bicycle industry.

Recently, the Ministry of Industry and Information Technology, together with the State Administration for Market Regulation and the National Fire Rescue Administration, issued the "Standardized Conditions for the Electric Bicycle Industry" to strengthen the management of my country's electric bicycle industry, standardize the production and operation behaviors of enterprises, improve product quality, and comprehensively improve the safety levels of electric bicycle production, sales, use, charging and battery replacement, scrapping and recycling, and promote the healthy and sustainable development of the industry.

Shenzhen is currently taking measures to integrate industrial development resources and accelerate the optimization and upgrading of the industrial structure. A series of policies have also been introduced to support the export of the electric bicycle industry, such as exhibition support policies to reduce the cost of overseas market expansion for enterprises. With the opening of the China-Europe Express, more options for export transportation are provided for enterprises, and the export prospects of electric bicycles continue to improve.

In the process of "going global", Xindawei continues to deepen its localized operations in overseas markets and realizes the comprehensive overseas expansion of research, production, supply, sales and services. In the future, Xindawei will continue to strengthen trade cooperation with emerging markets, further expand overseas markets, increase corporate revenue and promote industrial upgrading.