2024 is a crucial year for the branding, specialization, and internationalization development of the China International Fair for Trade in Services. It is particularly important to continue to strengthen and optimize the brand of the Fair, and comprehensively promote the continuous enhancement of its brand value. On December 22nd, the launch ceremony of the market development work of the Fair for Trade in Services and the awarding ceremony of the Fair's partners were held at the National Convention Center. The reporter learned from the meeting that next year's Service Trade Fair will innovate market-oriented cooperation forms, expand market-oriented cooperation space, enrich market-oriented cooperation content, design and launch multiple categories of cultural and creative derivatives, and share development opportunities in service trade with various partners.

As one of the organizers of the China International Fair for Trade in Services, Capital Exhibition Group, with strong support from leaders at all levels, continues to leverage the advantages of the "public institution+enterprise group" operating model, optimize and enhance the annual theme exhibition area, telecommunications, computer and information services exhibition, supply chain and business services exhibition, environmental services exhibition, and engineering consulting and construction services exhibition independently organized, promoting the market-oriented development of the China International Fair for Trade in Services and continuously improving its quality Upgrade. " Wei Mingqian, Deputy General Manager of Beichen Group and Secretary of the Party Committee and Chairman of Capital Exhibition Group, stated that Capital Exhibition Group will continue to expand resources, seek cooperation, and create opportunities for enterprises, create high-level national level exhibitions for opening up to the outside world, continue to play an important platform role in expanding opening up, deepening cooperation, and leading innovation of the China International Fair for Trade in Services, and further release new momentum for China and global service trade and economic development.

This event showcases the important achievements of market development at the 2023 China International Fair for Trade in Services, and cordially invites enterprises and institutions with good global brand image and significant social influence to open cooperation and mutual benefit.

In terms of sponsorship cooperation, Wuliangye, a new "global partner" level sponsor of the 2023 China International Trade Fair, will continue to cooperate with global partners such as Bank of China, Pacific Insurance, JD Group, and strategic partner Beijing Bank in various aspects such as financial services, green and zero carbon, promotion roadshows, and transaction matching; At the same time, cooperative suppliers such as Yiqing Group, Gongmei Group, Xuelian Group, and McDonald's have provided multiple material guarantees for the preparation of the Service Trade Fair. The funding, technology, services, and material support provided by various partners effectively ensured the smooth progress of the preparation work for the 2023 Service Trade Fair and further improved the level of market-oriented operation.

In terms of licensed products, focusing on the mascot "Fuyan" of the Service Trade Fair, and combining elements such as environmental protection, green, and intangible cultural heritage, more than 40 cultural and creative derivatives in six categories including badges, stationery, plush toys, and handicrafts will be launched during the 2023 Service Trade Fair, meeting the diverse needs of different consumers for collection, commemoration, gift giving, etc., which are loved by customers and the influence of the Service Trade Fair continues to increase.

At the launch ceremony, Capital Exhibition Group and Bank of China signed a letter of intent to renew the global partnership agreement for the 2024 Service Trade Fair. The reporter learned that in the future, Bank of China will leverage its global resource advantages and comprehensive financial services to continue supporting domestic and international investment and exhibition, promotion roadshows, and transaction matching at the China International Fair for Trade in Services (CIFTIS). It will also deeply participate in exhibition activities, showcase unique services, make industry voices, promote deeper and more practical cooperation, and comprehensively assist the marketization work of CIFTIS to a new level