On February 22, the launch event of the "2024 National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" was held in Beijing. Yin Li, Secretary of the Beijing Municipal Party Committee, Wang Wentao, Minister of Commerce, Shen Haixiong, Vice Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, Yin Yong, Mayor of Beijing, Sheng Qiuping, Vice Minister of Commerce, Li Wenhai, Vice Mayor of Tianjin, Jin Hui, Vice Governor of Hebei Province, attended the event.

The Ministry of Commerce has thoroughly implemented the decisions and arrangements of the Party Central Committee and the State Council, designated 2024 as the "Consumption Promotion Year", adhered to the two-wheel drive of "policy + activities", and promoted the introduction of a series of policies and measures to expand domestic demand and promote consumption, while organizing and carrying out rich Colorful consumption promotion activities. "2024 National Consumption Promotion Month" is the first national key event launched after the Spring Festival. It will focus on the theme of "domestic products" and launch consumer scenarios such as Lantern Festival, Spring Equinox snacks, green consumption, smart homes, and spring outings to guide Various regions highlight festivals, seasons and folk customs, hold various consumption promotion activities according to local conditions, enrich the supply of high-quality goods and services, promote the in-depth integration of business, travel, culture, sports and fitness with online and offline activities, continue the consumption boom during the Spring Festival peak season, and better meet people's needs for a better life.